Facebook custom audiences

Landing page and user interface redesign

As part of the ECHO Collegiate Marketing Challenge hosted by ECHO Marketing, my team and I conducted research on Facebook's Custom Audiences tool and redesigned the landing page and user interface for the product. Through our research with our target audience we found that many users were intimidated by the product, so we created CAT, our Custom Audiences Techie, to guide users through the process of setting up a Custom Audience. The new interface is both more informative and more inviting. This redesign was part of the winning marketing campaign for the challenge, selected by ECHO Marketing and Facebook out of 225 nationwide entries.

Original Screen



Redesigned Landing Page